The much anticipated Bollywood movie Chehre was finally released on the big screens this Friday and failed to make a mark on the audience. The film is directed by Rumi Jaffrey and has Bollywood stars Amitabh Bachchan and Emran Hashmi in lead roles.
Made on a budget of 30 crores rupees, the film could only manage to gather just 40 lakh rupees. On the second day, the collections increased just marginally to 65 lakh rupees which is also a dismal performance of a film with actors of such high stature. The collections of the third day, that is Sunday are not out yet, but film experts believe it to be low only.
Amitabh Bachchan reportedly did Chehre for free after being very impressed with its script and also paid for his own international travel when the production moved to Poland.
It is just the second Bollywood movie to be released in theatres after the covid-19 curbs are removed. Last week, Akshay Kumar and Lara Dutta starrer Bell Bottom were released in theatres which have collected almost 20 crore rupees till now.
On its second Friday, Bell Bottom collected 75 lakh rupees which is more than Chehre’s first-day collection by 35 lakhs.
Experts suggest that the failure of Chehre is due to multiple reasons ranging from limited publicity and promotion of the movie to bad reviews on the day of release. However, the biggest reason is the theatres remaining closed in most of the Hindi speaking movie market as well as the 50% capacity in those halls, which are open.
The future for movies and theatre-going experience still looks blurry as the many producers are still in dilemma as to whether release their movies in theatres or directly on OTT. Films such as ‘Sooryavanshi’, ‘Gangubai Kathiawadi’, ‘83’ and ‘Maidaan’ are all set to be released but their makers are still pondering over the fact whether to release them now or later or on OTT.
Big-ticket releases from the south like RRR and KGF chapter 2 have already moved their release dates to April 2022 whereas Amir Khan’s Lal Singh Chadda is still slated to release in December end.