In a piece of good news for all the fashionistas, India will now get its own clothing and foot size charts soon and to ensure that a survey has been launched to determine the new sizes as per the Indian body sizes.
The Ministry of Textile, Government of India along with the National Institute of Fashion Technology will undertake a project which has been named the INDIAsize project with the aim to develop standard body sizes for the Indian apparel sector to address the prevailing disparities and inconsistencies in provided fits.
The official website of the Ministry of Textile states that the project will be gathering anthropometric data pan India from more than 25,000 male and female persons between the age group of 15 years and 65 years using human safe 3D whole-body scanning technology.
The surveys will be held in major Indian cities in a phased manner. The first phase of the survey will be held in New Delhi from July to September this year, then in Chennai from October to December, later the survey will move to Mumbai from January to March 2022 followed by Hyderabad, Kolkata and Shillong in April to May, May to August and August to October respectively.
The indigenously created body size chart will help a number of national and international retailers and manufacturers to produce textiles and fashion which is best suited for Indian body types to finally create a balance between demand and supply of well-fitted garments.
The project was originally announced in the year 2019 by the secretary of textiles ministry Mr Upendra Prasad Singh but was delayed due to the covid-19 pandemic.
Mr. Singh said that “The textile sector is the second-largest employer in the country and generates about Rs 140 billion, of which Rs 100 billion is from Indian consumers alone. We only export for about Rs 40 billion. The need for standard sizing has been there for a while.”
Many industrialists and professionals in the textile industry are hailing the project as a step in the right direction as the new size charts will have large scale implications right from automation, aerospace, and computing to fitness and sports as the data collected will help create ergonomically designed products that are well suited for the Indian population.