American tech giant Google has announced that it is finally ditching the smartphone chip manufacturer Qualcomm and will adopt its own custom Tensor processor for its upcoming Pixel 6 lineup which is ready to be launched anytime this fall.
This is arguably Google’s biggest jump towards building a flagship-level smartphone so far. For the past couple of years, the Pixel devices have been a sort of a letdown for Google fans. The leaks and rumours of upcoming Pixel devices hinted towards google trying to revive the series and provide an Android alternative in the premium flagship segment which is dominated by its competitor Apple.
Although Google has had the experience of using custom hardware in products in the past like the Pixel and Nexus lineup, this is the first time it has come up with a custom-made chip for phones. The all-new processor is named the Tensor Processing Unit (TPU) and is entirely created by Google and will power the next-generation Pixel smartphone.
Google in a blog post has already confirmed the platform will focus on AI and Machine Learning (ML) to provide a better experience to Pixel users.
It said, “We set about building a technology platform built for mobile that enabled us to bring our most innovative AI and machine learning (ML) to our Pixel users. We set out to make our own System on a Chip (SoC) to power Pixel 6. And now, years later, it’s almost here.”
Sharing a peek of the new chip, Google CEO Sundar Pichai tweeted, “So excited to share our new custom Google Tensor chip, which has been 4 yrs in the making (Paperclip for scale)! Tensor builds off of our 2 decades of computing experience and it’s our biggest innovation in Pixel to date. Will be on Pixel 6 + Pixel 6 Pro in fall,” and attached a picture.
However, this is not an end for the Google-Qualcomm partnership as Qualcomm spokesperson said that the two companies will continue working together in current and future products built on its Snapdragon platform.