The company behind the TED Talks and TEDx Talks- TED (Technology, Entertainment, Design) has partnered up with the upcoming live social audio application Clubhouse to launch its own show and looks forward to bring its speakers on the live audio app.
The first show of the partnership will be “Thank Your A** Off” hosted by A.J. Jacobs who is a renowned author and a speaker who will speak on why it is important to thank everyone for making your life possible. He earlier went viral when he lived a year of his life following the strict guidelines of the Bible as literally as possible.
The show starts on 12 July at 11.00 am ET/8.30 pm IST and will run on Mondays will run weekly on Mondays. Jacobs will be joined by the creator of the Clubhouse app- Mir Harris and the duo will have several other guests over to express their thanks to unsung heroes in their lives.
TED is also permitted to advertise and sell ad space during the live audio rooms and Clubhouse will not take a cut from the income generated under the deal.
In a lot of ways, this feels like something that was waiting to happen as people often compare Clubhouse rooms to TED talks, essentially meaning people wax on about big ideas and often do so in the style of a conference presentation.
TED has also been successful in audio through its podcasting efforts, so it’s possible a form of these chats might be distributed outside Clubhouse.
TED has launched its Audio Collective in February this year and said that its shows were downloaded 1.65 million times per day in almost every country on Earth. Spotify recognizes TED Talks Daily as the second most popular show globally on its platform in 2020. Clubhouse can also benefit from TED’s buzz on audio platforms. And TED can also benefit as it can host regular Q&As and integrate audience interaction, which it can’t do through the usual podcast recording means.
Clubhouse previously hired Kelly Stoetzel, TED’s former head of conferences to oversee leadership programming on their platform.
TED has plans for other shows and speakers will be announced at a later date.