Ever since the USA’s ban on Chinese technology company Huawei, all other Chinese smartphone manufacturers live Vivo and Oppo have seen tremendous growth in the Western market but the one company which benefited the most is Xiaomi as the company has climbed to be the world’s second-largest smartphone manufacturer replacing Apple in the second quarter of 2021 as the company saw a massive increase of 83% in global shipping and now accounts for 17% of total smartphone sales. Now Xiaomi is only second to the South Korean Samsung which has a whopping 19% share of all the smartphones sold globally.
They are followed by Apple with 14% market share and Oppo and Vivo with 10% share each.
As per Ben Stanton, research manager at Canalys, the Chinese smartphone manufacturer is forming a tighter grasp overseas with shipments increasing more than four times in Latin America, around 150 percent in Africa, and 50 percent in Western Europe.
That said, it is worth noting that Xiaomi’s average sales price per unit is still 40% less than that of Samsung and 75% less when compared to Apple, as the company mainly sells budget-oriented devices. Although the company has recently launched more premium and expensive devices like Mi 11 Ultra and is trying to drive that number up in the future.
Canalys- the research organization says that Xiaomi’s objective should be to grow sales of its top of the line phones like the Mi 11 Ultra but it might prove challenging as Oppo and Vivo have the exact same goal, and unlike Xiaomi, they usually spend much more on conventional marketing to drive their sales. Even they saw a growth of 28 and 27 per cent sales respectively in the last one year.
Stanton said that Xiaomi’s focus is still towards the mass market with budget-oriented pricing which is around one-fourth of what Apple sells its smartphones at. With flagship devices like Mi 11 Ultra, it is also slowly encroaching upon the premium smartphone category.
With this growth rate, Xiaomi is all set to replace Samsung at the top spot for smartphone manufacturers.