With increased internet speeds, videos are becoming more popular, especially considering they extend time spent on site/in app. Today video is everywhere. We’re watching it on our desktops, tablets and phones.
When used effectively, video is one of the powerful tools available for engaging an audience — it transports more emotion and allow people to “feel” a product or service. But at the same time video can be heavy, in terms of both of megabytes and screen estate, and it should be used with extreme caution.